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Web apps, paid campaigns, email flows and automation for ecommerce and SaaS businesses. We connect the work from first visit to payment, follow-up and delivery.
01
Turn an idea into a web product people can use and pay for. We shape the offer, design the customer journey and build the first version, including signup and checkout.
Landing pages, web apps, customer accounts, online payments and onboarding. A focused first release, not a feature backlog.
02
If traffic arrives but sales do not, more ad spend is not the whole answer. We work on the ads, landing page, checkout and follow-up emails together.
Meta campaigns and creative testing, conversion fixes, welcome and repeat-purchase email flows, and reporting tied to purchases.
03
Stop copying the same data between tools. We connect forms, payments, customer records and delivery, with AI for tasks such as sorting requests or drafting a response.
API integrations, payment-triggered workflows, internal tools and AI-assisted tasks. Include review steps and a way to catch failures.
Custom web applications, customer accounts, payments and onboarding, built around how the business needs to work.
Custom web applications, customer accounts, payments and onboarding, built around how the business needs to work.
Paid campaigns, landing pages and email flows that connect acquisition, conversion and repeat purchases.
Connect customer records, payments and delivery so your team spends less time copying data and chasing updates.
Work directly with Lukas Hojný on the problem and the implementation. Together, we agree what needs to change, build the product, campaign or workflow, then check what happens in use. Start with one defined piece of work; expand when the next priority is clear.
01 / Our own business
Our consumer photo-restoration business, available in six European markets. Customers upload an old photograph, restore and colorize it, and receive a digital result they can download or turn into a gift.
We built the web product and customer journey, connected payments with automated photo delivery, and worked on paid acquisition, conversion and lifecycle email. The work spans both the customer-facing experience and the operations behind each order.
02 / Early-stage venture
Our early-stage coaching platform for personal trainers. It brings workout planning, client invitations, training logs, progress tracking and check-ins into one place, rather than scattering them across spreadsheets and messages.
Our work covers research and positioning, the product experience, web development and onboarding, alongside launch preparation. The focus is keeping plan creation, client feedback and progress review connected, so the product supports ongoing coaching rather than just storing workout plans.
03 / Ecommerce
An international ecommerce project for rare succulents, connecting the storefront with the work behind physical orders.
Our work covered web development, fulfillment automation, conversion rate optimization and automated competitive research. That meant working on the buying journey as well as the processes supporting it: how orders move toward fulfillment and how competitor information is collected for review. The scope crossed both the customer-facing shop and the repetitive operational work around it.
Based in Prague.
Working worldwide.
Lukas Hojný is the founder of HOJNY Media. Based in Prague, we work with brands around the world on web products, marketing and automation.
We also build and run our own projects, so we deal with the decisions after launch too. Lukas remains your direct contact and accountable partner.
Yes. The starting point can be an existing website, app, campaign or workflow. We look at what needs to change and what is worth keeping before recommending a rebuild.
No. Start with one defined problem. That might be a checkout that loses sales, a first product release or a manual process that needs connecting. The work only needs to span multiple areas when the problem does.
Send a short outline of the business, what is not working and what you want to change. We can then discuss the scope and whether we are the right fit.
That depends on the scope and the existing setup. A focused improvement and a new product build are different projects. Cost, timing and what is included are agreed for the specific piece of work.